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Boomerang

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Boomerang (formerly referred to as Boomerang from Cartoon Network) is an American cable television network owned by the Kids, Young Adults, and Classics division of Warner Bros Discovery Networks, a subsidiary of Warner Bros. Discovery.

Boomerang debuted as a programming block on Cartoon Network introduced in 1992, focusing on classic cartoons from the WB library (including Warner Bros. Cartoons and Hanna-Barbera productions, among many others), and eventually grew into its own separate channel devoted to such content in 2000. Since a rebranding in 2015 (which aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network), Boomerang began to air original programming, focusing primarily on reboots of popular legacy franchises such as Looney Tunes and Scooby-Doo. The network's drift towards modern content has also seen it carry reruns of current or recent Cartoon Network series. In 2017, Boomerang launched an over-the-top subscription service focusing on classic cartoons.

History[]

Boomerang was originally a programming block on Cartoon Network started in December 1992. It was aimed towards the generation of baby boomers, and was similar to the Vault Disney block on the Disney Channel. It originally aired for four hours every weekend, but the block's start time jumped frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, making the total airing time 3 hours each weekend instead of the original four hours. In 2000, Boomerang received both a new look and the cable spin-off channel that launched on April 1, 2000. By then, the block followed a unique programming format—every week, cartoons produced during a certain year (and cartoons produced during years prior to that year) would be showcased. For example, if Boomerang was showcasing the year 1969, the viewer would more than likely see an episode of Scooby-Doo, Where Are You! or Dastardly and Muttley in Their Flying Machines.

Mobile app/subscription service[]

On March 7, 2017, Boomerang announced that it would launch an app that will feature programming from the 5000+ titles from its sister companies Hanna-Barbera and Warner Bros., as well as exclusive original programming. The app launched on April 11, 2017, and is available either for $4.99 per month or $39.99 annually. New episodes and content are planned to be added weekly.

In August 2024, Warner Bros. Discovery announced it would be shutting down the standalone service on September 30. The app's content will be moved to the Max streaming service and current subscribers will be converted to the app's ad-free plan.

Programming[]

Gallery[]

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