The 1967 Busch Advertising Reel (known in the beginning as 1967 B.A. and also as 1967 Busch Advertising) is a promotional advertising reel that showed various Anheuser-Busch advertisments and also a trade film with characters from the original series, The Flintstones.
Plot[]
It all begins at the Bedrock Gravel Pit when at one point, Barney accidentally drops a huge boulder directly on their boss, Mr. Slate’s bald head. As he is about ready to fire them, Fred finds his moral outrage and announces that he and Barney may not and will not be fired, they are quitting! The duo then drive to a local bar called The Grove where they drown their frustrations with Busch Beer. As Fred drinks his beer, a disembodied spirit of a female hand magically appears out of a glitter cloud over his head and whispers to him soothingly, rubbing his head, "That's it. Relax. Take it easy, Tiger."
Fred and Barney drive home and immediately, Wilma and Betty know that their husbands are out of work. Fred lies to them that they actually got raises. He and Barney run into his kitchen and start drinking more Busch Beer. Their children, Pebbles and Bamm-Bamm, are playing outside but the men never acknowledge them.
The next day, after failing to find new work at the Bedrock Employment Agency, Fred and Barney go back to their favorite bar, The Grove. Claude, the bar’s owner, asks the pair to mind the establishment while he runs to Stone City. Fred parts his hair in the middle, then plugs in the bar’s television and—inexplicably—a closed-circuit broadcast designed for Busch Beer distributors is playing on NBC (Neanderthal Broadcasting Company).
By the time the broadcast is over, the bar is crowded with working men newly liberated from their jobs. It seems the bar only stocks Busch Beer, as Fred and Barney serve nothing but this brand. Then Mr. Slate comes in while Fred and Barney disguise themselves (Fred wears a wig and Barney wears a turban) and he orders a Busch. The magical cloud with the female hand reappears over Mr. Slate’s head as he is drinking, caressing his bald head and whispering, “Calm down, sweetheart.”, that he should rehire Fred and Barney.
Characters[]
- Fred Flintstone
- Barney Rubble
- Wilma Flintstone
- Betty Rubble
- Pebbles Flintstone (no lines)
- Bamm-Bamm Rubble (no lines)
- Dino (cameo on a dartboard)
- Mr. Slate
- Claude (only appearance)
Locations[]
Bedrock[]
- Flintstone home
- Bedrock Gravel Pit
- Bedrock Employment Agency
- The Grove (only appearance)
Other[]
- Stone City (only mentioned)
Objects[]
Animals[]
- Broncosaurus (as Clydes-Dinos)
- Brontosaurus (as a Bronto-Crane, Bronto-Ribs and shown on a dartboard)
- Birds (as clotheslines, can openers, a hedge-clippers and a dart)
- Turtlesaurus (as a TV with an antenna)
- Electric Eelasaurus
- Lizardsaurus
- Snorkasaurus (as Dino on a dartboard)
- Mammoth (as shown on a dartboard)
- Stegosaurus (as shown on a dartboard)
- Triceratops (as a Tricera-Rock Carrier and shown on a dartboard)
- Saber-Toothed Cat (as a trophy and shown on a dartboard)
Vehicles[]
- Flintmobile
- Anheuser-Busch wagon (only appearance)
Cast[]
| Alan Reed | Fred Flintstone |
|---|---|
| Mel Blanc | Barney Rubble |
| Jean Vander Pyl | Wilma Flintstone |
| Gerry Johnson | Betty Rubble |
| John Stephenson | Mr. Slate Claude |
Video[]
Gallery[]
Production[]
In 1967, a year after the animated feature The Man Called Flintstone was released in 1966, Hanna-Barbera along with the Gardner Advertising Company produced an animated promotional advertising reel that showed advertisements for a marketing campaign. Although this was never intended to the public, it was said to have been produced only for employees of the company.
Notes/Trivia[]
- Neanderthal Broadcasting Company (abbreviated as NBC) is a spoof of National Broadcasting Company.
- The Clydes-Dinos are spoofs of a breed of Clydesdale horse.
- This is the only trade film that didn't have a laugh track just like the laugh tracks that were added in these episodes from the original series.
- This reel was Gerry Johnson's last role before she retired from voice acting and also her death on January 24, 1990.
Errors[]
- When Fred said, "Here you are, sir.", his voice was accidentally transferred into Barney's.